The Chinese animated film Niu Lai gained massive box office success after gaining widespread attention online for its terrible animation.
The movie about a cow fast became a widespread online joke. Widespread internet mockery attracted curious viewers. Ticket sales soared dramatically in China as the mocked film competed with big-budget movies.
Commentators labeled the production an anti-AI phenomenon and a so-bad-it's-good hit. The film about a cow drew large crowds in China. Ticket sales soared further as the meme gained traction online. Niu Lai rivaled major blockbusters at the Chinese box office. Viewers paid to watch the low-quality visuals for themselves.